Job Title: Global CRM Marketing Manager Location: Hybrid- London/ Malta
Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand:Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.
We are looking for a Global CRM Marketing Manager to own and evolve our end-to-end CRM strategy across all products and markets. You’ll lead the CRM vision and execution, ensuring localised, compliant, and engaging player experiences across our markets. Your focus will be to drive active player growth, retention, and LTV through seamless, personalised communication across CRM channels and onsite loyalty and offers.
Own the global CRM strategy aligning with product, compliance, acquisition marketing and regional teams. Ensuring CRM aligns with regulatory frameworks (e.g., GDPR, AML, local gambling laws).Collaborate with Country Managers and teams to ensure local relevance and tone.Drive optimisation of multi-channel campaigns (email, push, SMS, in-app) through A/B testing and segmentation.Set CRM KPIs and own monthly/quarterly CRM performance reports.Leverage data to enhance personalisation and predict player behavior.Manage and support the team of CRM planners and executives with frameworks, tools, and creative best practices.5+ years of experience in CRM marketing within the gambling industry.~ Proven leadership of CRM strategy across multiple countries and products.~ Deep understanding of CRM channels (email, SMS, push, in-app) and segmentation best practices.~ Strong experience with CRM platforms and tools – specifically Optimove and Braze will be an added bonus.~ Highly analytical – able to define KPIs, assess performance, and optimize campaigns.~ Fluent in English; speaking Italian, Romanian, Danish, Greek, German or Finnish will be highly preferred.
Our generous UK benefits package includes:
• Hybrid working• End of year discretionary Bonus• Pension Scheme• Private Health Insurance• Pizza and drinks every Friday.• GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here ( CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’…