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CloudScope is a leading recruitment agency working on behalf of a well-established UK digital marketing agency that specializes in multi-channel digital marketing. They are looking for a passionate and results-driven Senior Paid Search Specialist.
The role:
This is a fully remote role. The ideal candidate will be responsible for leading multiple high-impact PPC campaigns across platforms such as Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads.
Responsibilities:
- Strategically develop, execute, and optimize high-performing paid search campaigns tailored to client goals.
- Foster strong client relationships through regular video consultations, presenting campaign results, and identifying growth opportunities collaboratively.
- Continuously monitor and fine-tune campaign performance to ensure alignment with client objectives and industry best practices.
- Interpret campaign data and performance metrics to deliver clear, actionable insights and comprehensive reports to clients.
- Conduct in-depth keyword research, audience segmentation, and bid strategy management to maximize campaign effectiveness.
- Work closely with internal teams to refine landing pages and ad creatives for improved campaign performance.
- Contribute to integrated marketing strategies by partnering with SEO, content, and social media teams.
- Support the sales team by qualifying leads and evaluating their suitability for Google Ads campaigns.
Requirements:
- 3–4 years of experience in a similar PPC role, ideally within a digital agency environment.
- Demonstrated success in managing and optimizing paid search campaigns across Google Ads platforms, including Performance Max, Shopping, and Search.
- Familiarity with Meta Ads, Microsoft Ads, and LinkedIn Ads is preferred but not essential.
- Proven experience running effective Google Ads campaigns for B2B lead generation clients.
- E-commerce campaign experience is a plus but not required.
- Deep expertise in Google Ads, covering campaign structure, audience targeting, and conversion rate optimization.
- Holds current Google Ads certifications.
- Exceptional attention to detail and the ability to manage multiple campaigns and priorities effectively.
- Strategic thinker with a client-centric mindset and a proactive approach to campaign management.
- Clear and confident communicator, skilled in presenting insights and performance updates to clients.
- Passionate about PPC and digital marketing, with a strong drive to stay updated on the latest tools, trends, and strategies.
Benefits include 24 days of annual leave, 8 bank holidays, birthday and anniversary days off, a generous sick pay policy, paid training time, and opportunities for career growth within a fast-paced, expanding company.
Travel sometimes required
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Marketing Services
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